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Personal data we collect
When you visit the website, we automatically collect certain information about your device, including information about your browser, IP address, time zone and some of the cookies installed on your device. In addition, when you browse the Site, we collect information about the individual web pages or products that you view, which websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information".
We collect device information using the following technologies:
- "Cookies" are data files that are placed on your device or computer and often contain an anonymous unique identifier. More information about cookies and how to disable cookies can be found at http://www.allaboutcookies.org.
- "Log files" track actions that occur on the website and collect data including your IP address, browser type, internet service provider, referring/exit pages and date/time stamps.
- "Web beacons", "tags" and "pixels" are electronic files used to record information about how you browse the website.
In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card number, email address, and phone number. We refer to this information as "Order Information".
How do we use your personal data?
We use the order information we collect generally to fulfill all orders placed through the Site (including processing your payment details, arranging for delivery and providing you with invoices and/or order confirmations). In addition, we use this order information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- If you are in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the device information we collect to help us screen for potential risks and fraud (in particular, your IP address) and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the website, and to assess the success of our marketing and advertising campaigns).
Share your personal information
We share your personal information with third parties to help us use your personal information, as described above. For example, we use Google Analytics to help us understand how our customers use the website - you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/ .
You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search term or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative's (NAI) education page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
If you are a resident of Europe, you have the right to access personal data we hold about you and to request that your personal data be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact details below.
In addition, if you are a resident of Europe, we note that we process your information to fulfill contracts we may have with you (for example, if you place an order through the Website), or to otherwise pursue our legitimate business interests as set out above . Additionally, please note that your information will be transferred outside of Europe, including Canada and the United States.
When you place an order through the Site, we will retain your order information unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions or if you want to complain, contact us by e-mail at firstname.lastname@example.org